What did we learn from the Google outage?
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It sucks having all of our eggs in one basket, that's what! The general public has no idea just how dependent the web as a whole is on Google services and today was a great example of just how much sites rely on Google.
So search is down. Well, that means that site owners will lose out on potential traffic and resulting leads/sales/advertising dollars during that downtime, as well as the potential future business from those clients. Google loses out on all the paid search revenue from searchers not clicking on their sponsored ads in search results (let's keep it simple and forget for a minute that Google can and will deviate from a paid campaign's daily budget to make up for the shortfall). Is this where the problem ends? Unfortunately not...
