More on the Great Google Crash of 2009!
[caption id="attachment_35" align="aligncenter" width="300" caption="When 5% of the Internet Dissapears: c/o Arbor Networks"]
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The graph above shows average traffic from ten top North American ISPs sending data to Google’s network. It comes via , a company who's network monitoring system spans over 100 ISPs across 17 countries.
The Google Crash, which they blamed on a rouing issue that sent all of their traffic to Asia, lasted about 2 hours didn't just cause mass panic when people couldn't access their Google services like search and Gmail. It also caused transaction times at online retailers like Target.com to slow to a grinding halt (as much as 81 second load times) likely causing them to lose out on serious revenue.
More on the Great Google Crash of 2009:
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Google
Google Crash
What did we learn from the Google outage?
[caption id="attachment_39" align="aligncenter" width="400" caption="Google Fail Whale"]
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It sucks having all of our eggs in one basket, that's what! The general public has no idea just how dependent the web as a whole is on Google services and today was a great example of just how much sites rely on Google.
So search is down. Well, that means that site owners will lose out on potential traffic and resulting leads/sales/advertising dollars during that downtime, as well as the potential future business from those clients. Google loses out on all the paid search revenue from searchers not clicking on their sponsored ads in search results (let's keep it simple and forget for a minute that Google can and will deviate from a paid campaign's daily budget to make up for the shortfall). Is this where the problem ends? Unfortunately not...
